Opticos
Opticos is a group of urban designers and architects who believe in the transformative power of beautiful, sustainable, walkable communities for all. Through this mission, they work to find new solutions to the most challenging housing and community issues of our time. When approached by Opticos, their goal was to optimize elements within their existing branding to encapsulate a celebration of 20 years in business.
Brand
Our initial objective was to develop a unique, illustrative 20th Anniversary campaign that represented Opticos’ established brand and highlighted their authority within the industry. When creating supporting assets for the Opticos brand, we were inspired by illustrative architectural themes, which were then reflected within their 20th Anniversary branding.
Web Design
Within the Opticos 20th Anniversary brand identity, we reflected the essence of the primary logo through the use of architectural illustrations, in tandem with their specific color palette and updated messaging. As with any brand campaign, it's imperative that the updated assets are reflected across all media channels. To complete this project, we provided a brand pack for the Opticos social media platforms, newsletters, and email signatures.
Recognition
2021 Graphic Design USA (GDUSA) 58th Annual American Graphic Design Awards: American Graphic Design Award for Opticos 20th Anniversary social media
2021 Graphic Design USA (GDUSA) 21st Annual American Web Design Awards in social media for Opticos
