New River Dermatology
New River Dermatology is a Virginia based medical practice, dedicated to providing patients with excellent service for all things dermatology. Their team of professionals offers convenient and accessible care, where patients can feel confident receiving treatment prescribed by experts in the field. With four locations and growing, it was important to the client that their brand was up to date, polished and recognized within the community as a leader in skincare. When presented with the opportunity to partner with New River Dermatology, we devised a plan to refresh their existing logo and website, in addition to an ongoing marketing strategy to drive the brand home.
Brand Design
When considering how to refresh the New River Dermatology brand, it was important that we maintained their original vision while keeping things fresh, fun and professional. With any logo refresh, staying true to the original look and feel is important – in addition to tying in existing brand colors. The original New River Dermatology logo included a 2D facial profile, which we elevated into a clean and modern translation. In the new facial profile, you can see the letter D for dermatology, with a reflection of a river representing the New River Valley area. As a final adjustment, we added butterflies to balance the text, which later became a staple in their physical and digital branding.
Web Design
Once the branding refresh was complete, we reflected their new assets across all digital platforms including the website. Our goal was to design a website that was clean, professional and represented the premiere experience patients would experience in-office. We wanted to make sure that the content was straight forward, easy to navigate and offered educational value for those looking to learn more about the treatments offered at their practice. As a result, the refreshed website offered a polished, modern feel that will support their growth over time.
Marketing
To further enforce the refreshed New River Dermatology brand experience, we segmented into ongoing marketing efforts including social media management, paid ads, blogging and direct mail. Through social media management, we were able to increase their local brand amongst the community, leading to an uptick in site visits and overall engagement. Search Engine Optimization plays a pivotal role in growing a trustworthy and informative website, which is why we supplemented our ongoing marketing efforts through monthly blogs. To raise awareness around their new locations, we later incorporated an every door direct mail campaign, in tandem with Google Ads to extend their digital reach and increase new patient numbers.
