Joba Studio Takes Home 6 Awards At The 2022 American Advertising Awards

Joba Studio is honored to have taken home six awards from the annual American Advertising Awards this year— the advertising industry’s largest and most representative competition! The American Advertising Federation works to recognize and reward overall creative spirit and excellence in the art of advertising. 

AAF Roanoke’s Western Virginia American Advertising competition is the first of a three-tier, national competition. At Joba Studio, we are heavily involved within the Virginia community, so we were honored to be a part of the 2022 Best of Advertising Gala on Saturday, March 5th. There were 124 professional entries from 28 agencies, firms, in-house creatives, and individuals as well as 70 student entries from Virginia Tech, Liberty University, and Radford University. 

During the American Advertising Award ceremony, we were thrilled to win not one– but six awards that were presented during the event! Out of the six awards, we took home…

AAF ROANOKE’S BEST IN SHOW 

Being recognized for Best In Show is an amazing achievement for us! In this category, we were recognized for the creative excellence behind our HUE+MAN exhibition at Design Miami. 

The HUE+MAN Design Competition was implemented by our CEO and Creative Director Kevin Jones, in an effort to fight systematic racism and empower diversity throughout the global design industry. The purpose behind this competition is to support social equality and creativity among emerging artists. Each year, finalists exhibit their work at Design Miami through a unique, modular design installation created by Jones and international partner USM Modular Furniture. 

GOLD & MOSIAC ADDY 

Our dedication to diversity through the HUE+MAN Design Competition led us to win a Gold and a Mosiac Addy Award, recognizing our work in celebrating and cultivating diversity in the design industry. 

The term HUE+MAN stands for Culture + Humanity. HUE is an old term for culture. Culture and Humanity are the drivers of this initiative. The overall goal of the HUE+MAN design competition is to spotlight emerging designers of color through funding and mentorships. In this, its inaugural year, competition winners Margaret Waiyego Zollinger, Peter Mukhaye, and Amukelani Mathebule, combine to form Culture Sculpture, an exhibition that explores the myriad of ways that contemporary culture is shaped by the diverse hands that produce it. The artists’ work is showcased in twisting pyramids that Jones designed using the USM Haller system. 

GOLD ADDY AWARD

Joba Studio was fortunate to be recognized for our involvement with BlueField State College, specifically our curation of their refreshed brand identity.

Bluefield State is committed to being the region’s leading institution of higher education and embracing the diversity that shapes our world.

To best emulate this, our team worked to design and develop an official team mascot, accompanied by a fierce color palate that encouraged student pride. 

SILVER ADDY AWARD

In 2021, the nation-wide brand Go Puff presented Joba the opportunity to design and develop a microsite for their Put Me On program– which went on to win our studio a Silver Addy Award! The Put Me On Small Business Accelerator Program was implemented by Go Puff in an effort to support minority startups and lead them to success through professional mentorship.

Our team of creatives assisted in the program launch with logo design, brand strategy, and website design and development. The mission was to design a platform that would support the Put Me On initiative by offering a seamless application experience, which successfully supported over 15,000 users and facilitated hundreds of applicants, within the first 60 days of launching. 

SILVER ADDY AWARD

To wrap up our collection of exciting awards this year at the Western Virginia American Advertising competition, we were excited to accept a Silver Addy Award for our design and development of the Why Not Workshop logo.
Why Not Workshop is an educational nonprofit that supports students who have difficulty thriving in a traditional school environment. Through our human-centered

and empathetic methodology, we were able to create a brand identity that resonates with their audience in an authentic way while driving their mission home.

To learn more about the American Advertising Awards and why we were selected for these unique achievements, visit the AAF Website or explore some of our work at jobastudio.com.