Organic Marketing vs. Paid Marketing: The Critical Difference

People use the term “marketing” in a variety of ways, that's because there are so many different strategies that fall under the umbrella of marketing. Organic marketing and paid marketing are two of the main components that make up most marketing strategies. There is a critical difference between the two, as well as benefits that come from each avenue. Depending on the overall marketing strategy for your business. 

Organic Marketing 

Organic marketing is much like the law of attraction. When creating an organic marketing strategy, the aim is to naturally attract people to your business over time through cohesive branding, search engine optimization, social media, blog posts and other educational, engaging content. 

The main goal of organic marketing is to increase brand awareness and build a connection with your audience. Having a boost in organic traffic means that you earned those customers in an authentic way, vs. paid methods which can leverage your business against other similar businesses, depending on the budget you have put in place.  

Paid Marketing 

For businesses who have set aside a larger budget for their marketing strategy, opting for paid ads can be a great addition to your organic content marketing efforts. Paid marketing methods aim to target, reach, engage and convert audiences more quickly than they would with organic methods alone. 

Paid marketing strategies could include paid search ads, social media ads, display ads, sponsored posts and more. The benefits of paid advertising is that you can target your ideal audience on a granular level and reach people who may not have found your business on their own. 

The Difference 

Simply put, the goal of an organic marketing strategy is to build trust, authority, and brand awareness over time through creative content and strong SEO. A paid marketing strategy can involve a larger, dedicated budget, but can mirco-target your ideal audience and grow your consumer base rather quickly. Whether you are leveraging organic marketing efforts, paid marketing– or both, you are sure to see results with the proper strategy in place!     

When outlining the best marketing strategy for your business, it's important to consider your overall goals and budget. For businesses who wish to tackle their marketing efforts internally, there are many things you can incorporate into your strategy including social media, blogging, and increasing positive google reviews. 

Businesses who don't have an internal marketing team in place should consider partnering with an agency who can implement and manage a marketing strategy for them! The benefits of working with a marketing agency include overall expertise in the field, assistance with SEO, social media, blogging, paid ads and more! Marketing agencies are in place to help you reach specific goals and achieve measurable results– so for many businesses, they find that this is the best place to put their dollar.  

For questions regarding organic marketing, paid advertising or creating a strategy of your own, drop us a line here! https://www.jobastudio.com/contact