Email Marketing: A Waste of Time?
Email marketing is a powerful marketing channel, a form of direct marketing, that uses email messaging to drive your message home. Impactful emails can bring attention to specific areas of your business and play a pivotal role in many marketing strategies for that very reason. Email Marketing is a popular avenue for businesses looking to promote their products and services, as well as incentivize customer loyalty. This form of marketing builds awareness around new products, discounts, and other services and can also be a softer sell to educate your audience on the value of your brand – or keep them engaged between purchases!
Known to assist with lead generation, brand awareness, nurturing relationships and keeping customers engaged, email marketing is a tactical move worth considering depending on your business goals.
WHY USE EMAIL MARKETING?
Email marketing is really quite useful and aids in building a long term relationship with your subscribers. In return, you'll get better recognition and customer loyalty. Email marketing also builds credibility, boosts sales, allows you to learn what works best and what does not work as well for your brand, allows you to reach people on any device, looks professional, often gets your business immediate results, generates leads for those who are thinking of making a purchase or signing up for the newsletter, promotes your services, and last but not least, attracts new clients to your company.
TYPES OF EMAIL MARKETING
There are two overall types of email marketing: Engagement emails and Transactional emails. All email marketing falls into those two categories. Engagement emails include welcome emails, tutorials and tips emails, customer stories, brand stories, and re-engagement emails. Transactional emails include cart abandonment reminders, time-sensitive promotions, receipt emails, sales follow-ups, and review requests.
What types of businesses benefit from email marketing?
Several types of businesses benefit from email marketing. Email marketing is especially beneficial for small businesses! Additionally, other industries that famously use email marketing include retail companies, financial services, the travel and hospitality industry, manufacturing and the natural resources industry, consumer goods, and healthcare. So, it is evident that email marketing is used across the board, and is great for numerous types of businesses who all do completely different things!
EMAIL MARKETING WITH JOBA STUDIO
Email marketing is a very important tool to use when building and maintaining your business and brand. Joba is well equipped to help you do just that! We understand what consumers are looking for, and what keeps them coming back. We want to help you attract more customers, and in turn, better your business altogether.
Quick History Lesson
The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses.
In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send out the first commercial email to let people know about a new product. His email list only had 400 addresses, but the emails he sent resulted in about $13 million in sales.
By the ‘90s, the internet had become commercially available to the masses. The way people communicated with one another began to change dramatically, and marketers discovered that email could be an effective way to advertise
