5 Ways a Marketing Agency Will Help Your Small Business Grow.
Marketing Agencies are companies that work with their clients to plan, develop, execute, and manage marketing campaigns. These clients can range from big or small businesses or organizations. Although it may seem intimidating for a small business to hire an agency, they can greatly benefit from it. These agencies can allow a small business to grow substantially. In order to be successful, an achievement oriented entrepreneur has to develop a plan that makes sure that the growth of their business is both consistent and sustainable.
There are 5 major ways that an agency, like Joba, will help your small business grow. Agencies can increase your company’s brand cohesion, produce a well thought out and user friendly website, implement storytelling through pictures and videos, introduce or improve your SEO, and provide helpful and detailed analytics.
When conducting your search for the perfect agency to use, it is important to consider what makes one stand out from another. Some agencies do more than others, including Joba. We are a Brand Agency, specializing in design, marketing, and communications. We go above and beyond to ensure our clients’ success. We understand that marketing a business takes an individualized, creative approach to stand out – so treating each client with that unique approach is at the heart of what we do. Let’s take a look at some of the ways we increase the visibility of our clients below!
BRAND COHESION
Brand cohesion is when every aspect of your brand has unity, and that you maintain a clear, consistent message across your entire brand. This is important because it helps provide consumers with a positive first impression right away. Additionally, cohesive brands become more recognizable, stand out from their competitors, and are more memorable than an organization who is not cohesive. A marketing agency will greatly improve your brand cohesion and brand recognition, increasing your customer base!
IMPROVED WEBSITE
Websites are, of course, essential to a company’s success. Especially websites where transactions and sales may occur. Having an informative, attractive website is good, but what really matters is how the site is presented to the consumer. If the consumer deems that it is inconvenient to purchase an item or service from the website, the chance of them completing the sale is highly unlikely. Visitors to your website are more likely to become customers if transactions are easy to do. So, a marketing agency can revamp your site to accommodate transactions much easier, and have it actually drive results. Your site can become both inviting, and easy to use.
DIGITAL DESIGN AND DEVELOPMENT AND VIDEOS
These days, photos and videos are everything in the marketing world. A successful digital presence is one full of imagery. Advertisements are almost ineffective without videos and photos. This year, 80% of all consumer internet traffic is videos. It is clear that connecting to your audience is best done through videos, images, and creative media. A good marketing agency can help you communicate your brand identity effectively through imagery to tell your story to, and engage consumers.
ROBUST DATA ANALYTICS
In order to improve and grow your business, you need to have access to records, reports, and analytical data detailing just how your company is doing, where you are excelling, and where you are lacking. These reports produced by a marketing agency allow you to make adjustments to the way you are doing things in order to be more successful. These detailed reports allow you to see the progress of your business as well as insight on how the marketing agency you hired is performing.
Overall, it is extremely worthwhile to consider working with a (good) marketing agency that you can trust to accomplish all of your marketing and business goals. If you are interested in growing your small business, contact Joba today!
