English Meadows
English Meadows is a Senior Living Facility headquartered in Blacksburg Virginia, expanding across South Carolina and D.C. With over a dozen locations and growing, having a professional and polished logo was an essential component of their growth strategy. When the client obtained ownership of the established English Meadows properties, the next step was making the brand their own. To do so, we developed an action plan to refresh their brand identity and promote their business through a comprehensive marketing strategy.
Branding
Because the client obtained an existing brand, it was important that we kept the logo recognizable while still achieving a fresh, modern look. Unlike a redesign where a company’s identity is completely re-conceptualized, refreshing their traditional mark modernizes the spirit of their existing identity while maintaining the authority that has been built around the brand over the years. When translating elements from the original logo, themes that we maintained in the new design include the flower, color and a traditional primary font. With the vast array of applications a logo can be used in today's market, it was important that we developed a logo that can respond to both small and larch use cases such as a billboard or favicon.
Marketing
In an effort to extend the reach of the English Meadows brand, we implemented a social media strategy to increase engagement and showcase the culture found within each of the Senior Living locations. While we felt that digital marketing was an essential touch point for the children of potential English Meadows residents, it was also important that we connected with seniors themselves. As a result, we supplemented our digital marketing efforts with a quarterly print magazine that is distributed amongst residents and their families, local businesses and investors.
Photography
With a business like English Meadows, incorporating an authentic and humanistic point of view was essential to both their branding and marketing strategy. By capturing professional photography and videography on a regular basis, we were able to showcase the values and culture behind the English Meadows brand, which we circulated across their website, social media, magazine and more.
