Clark Construction
Clark Construction Group is a widely recognized and respected building and civil construction firm in the United States. For over 100 years, Clark Construction has been taking their clients’ visions and transforming them into award-winning projects. Their mission is to exceed the expectations of their clients and create projects that stand the test of time. Clark Construction partnered with Joba to create a brand identity and website for one of their brands, Carta Advisors. Carta Advisors is an advisory firm centered around the successful delivery of large-scale construction projects. Joba worked with the Clark and Carta teams to bring their vision to life.
Brand
Joba wanted to highlight the Carta mission in their logo. The multifaceted approach to project management and the many pieces that make up a construction project, the team set out to design a logo that represented the many aspects Carta Advisors represents. The result was a logo mark that stood out against the competition and represented the Carta brand and the mission they are built around. The brand color palette is distinct and eye-catching, while also lending itself to the creative nature of building construction and the problems they seek to solve.
Web Design
The Carta website was designed to bring attention to the mission of Carta Advisors while also showcasing their portfolio of work. The clean design allows their work to speak for itself and give prospective clients the opportunity to learn more about the Carta Advisors value proposition and unique mission, making their decision easier. The final design of the website carries the new brand identity, utilizing the expanded color palette to create the most effective user experience for their clients.
