Arts Delicious
Arts Delicious is an online contemporary art gallery and gift shop. This gallery, in particular, focuses on exhibitions of current works by talented artists. The Arts Delicious gallery partnered with Joba Studio to develop a brand identity including a logo, and website with an online shopping experience that showcases beautiful one-of-a-kind works of art.
When tasked with creating this brand, we worked to turn classic iconography into something new and unexpected. The logo needed to not only work in a variety of sizes and formats but independently as an instantly recognizable symbol of Arts Delicious. This brand needed to then be translated across a multifunctional website, with supporting assets to match.
Branding
At Joba, we work to create “The Total Brand Experience”, which means that your business is recognizable and influential across all channels. We wanted the Arts Delicious logo to stand strong on its own and become independently memorable. As a result, no matter which version is being used, whether it's with or without the name, the logo maintains its interest and overall message even when color or orientation is altered.
Through our design and development process, it was imperative that we considered the longevity of the brand and how it would be used, ensuring the logo could be applied in a variety of orientations and applications from print, to merchandise, signage, social media, advertisements and more.
Web Design
Once the branding process was complete, our team segmented into the web design and development process. It was important that we delivered a fully functional, on-brand website that grabbed attention and boosted the user experience. To do this, we integrated the Arts Delicious logo and custom color pack, further translating their unique message. As a result, Arts Delicious had a multifunctional website, where users could purchase art pieces online, browse featured artists and learn more about the gallery and upcoming artists.
